Discover our story
The House of D'COEUR
Our brand · Est. 2017
The world's most affordable collection of luxury hair care.
D'COEUR has created the world's most affordable collection of luxury hair care products and remains unique in the industry.
Established in 2017, D'COEUR is a world-leading French aristocratic brand focusing on creating an affordable collection of luxury haircare and styling products that would give everyone the chance to create modern, perfectly-imperfect hair. At D'COEUR, we are motivated by the idea of "never forget why you started" in everything we do. We consider a woman's concerns and listen to her needs, because D'COEUR is made for real women, by real women. We are committed to accompanying women on the road to self-worth, and encourage every woman to live her best life.
As one of the fastest growing online brands in Southeast Asia, D'COEUR designs its exclusive collections to offer women a tailor-made experience that puts simplicity, care and professional results first. Backed by world-leading product research and development teams in France, D'COEUR has invested millions in developing a series of highly effective, highly natural feminine care products. We believe in both the quality and the best possible performance of each product, from shampoo to hair perfume, without compromise.
Vision
Reinventing beauty, and being a necessity for every woman's needs.
To offer each and every woman around the world the best of beauty in quality, efficacy, safety, sincerity and responsibility, to satisfy all hair needs and give every woman the chance to be charming.
Mission
Help women to be nobler, more attractive and more feminine. Help women to increase their personal charm in a short time and a simple way. Maintain the highest quality of products, to the benefit of every woman.
Brand culture
Brand ambassador · 迪珂儿品牌形象大使
Sharon Hsu 许维恩
Taiwan A-list actress · 中国台湾一线明星
The leaders behind D'COEUR
Board of directors
Innovation in action · Research & development
Innovating for people, shaping tomorrow's beauty.
Dive into our constant search for cutting-edge scientific discoveries and game-changing technologies, for ever more transparency and trust in our products, with no compromise on quality, efficacy and safety. Developed by a leading French research team, D'COEUR is the creator of the hair perfume treatment and the maker of the therapy shampoo, and holds the international patent for its restructuring hair spa.
2017
Established
11
Countries
No innovation without science
That is what has made us different since 2017. Every year we invest millions in world-leading product research and development teams in France, to develop a series of highly effective, highly natural feminine care products. We discover, invent and develop, continuously improving our response to consumers' beauty needs and aspirations, with products that are ever more effective and meet the highest standards of quality and safety.
Ingredients from all over the world
We are committed to the quality, efficacy and safety of our cosmetic products. Because your beauty regimen is important to you, and above all a matter of trust, we look for the best ingredients from the most natural growing regions. We insist on air transport so that every ingredient reaches France for formulation in the freshest state.
Our award-winning achievements
Awards & certifications
2017
International Product Quality Certification
D'COEUR hair perfume treatment received the International Product Quality Certification issued by the International Association for the Advancement of Quality. It affirms that D'COEUR reached premier international standards in product development, safety, innovation, green technology, production, packaging and design.
2018
SGS Ultra Trace Industrial Safety Hygiene Test Certification
D'COEUR perfume treatments were approved by SGS, the world's leading inspection, verification, testing and certification company, and became an SGS certified product. The certification verifies that the product contains no toxic or hazardous substances, meets international production standards and qualifies for sale worldwide.
Media feature
As featured in
Globalisation · Business-like · Win-win business model